Job Results: A Case Study
Jobseekers are struggling to find suitable jobs
Even though unemployment is rising in Europe as a result of Covid-19,
employers are struggling to find qualified candidates for vacancies
provide two-thirds of net new
rising in the
jobs, but struggle to find the right
candidates for their job vacancies
89% report few
as of 1 October
or no qualified
13.2 million unemployed
workers across 19 Euro
find it difficult to discover
information about vacancies
Only 51% SMEs regularly post
9.5% predicted for 2020
vacancies on recruitment sites
and many do not have websites to advertise their jobs
Unemployment predicted to rise
Only 55% users find it easy to find
job information online
Source: Eurostat and EC Economic Forecast
Source Internal Google research
Despite there being large numbers of jobseekers and
considerable vacancies, there’s a matching problem
qualified candidates are struggling to find suitable jobs
Google’s job results match jobseekers with vacancies
Google’s job results seek to solve the matching
They make it easier for jobseekers to find
vacancies, and for businesses to advertise
vacancies to large numbers of jobseekers.
Job results are deduplicated, up-to-date, and
provide more information about job openings
compared to the blue link results that Google
would otherwise show.
Job results allow jobseekers to more easily
identify job openings that are relevant to them,
and to click through to third-party sites to learn
more and apply for a job.
Google’s job results are open to all interested
sites, including recruitment sites. And Google
shows a carousel of recruitment sites above the
unit to enhance choice even further.
They benefit jobseekers, employers, and recruitment sites
The benefit of Google’s job results
Google’s job results led to [[X
is consistently reported in the
] vacancies being filled in
Recruitment sites like Reed and
press. For example, the Berliner
Europe last year.
Ranstad attest to the benefit of job
results. Snagajob has seen a 17%
Morgenpost, FAZ, Haufe.de, and
increase in traffic volume since
the Hamburger Abendblatt have
launch; ZipRecruiter reported a 4.5
each reported that Google’s job
times higher conversion rate.
results will make job seeking
easier and more transparent.
Employment ministers such as the
Belgian Minister of Economy,
Innovation and Employment and the
European users have also attest to the benefit of job results in surveys. When
Belgian Minister of Employment and
users are presented with a search results page with job results compared to a
Digital Transition have expressed
page without job results, users prefer the page with job results.
support for job results.
But general bans on unequal treatment may imperil jobs
results and risk a return to blue links
Some government reports propose
With jobs results, recruitment sites
introducing general bans on platforms
already have equal access to job
engaging in unequal treatment.
results and they win traffic from
these results to their sites.
Google’s job results show the
unintended consequences that could
If complainants deem that
arise from such generalized bans.
insufficient, the risk is that Google
would be forced to eliminate jobs
Some complainants have claimed by
results from its pages in Europe and
showing job results, Google engages in
return to show plain blue links.
unequal treatment of a separate Google
This would harm jobseekers
, recruitment sites
, and innovation
Jobseekers would lose out
Employers would lose out
Recruitment sites would lose
because instead of a helpful
because they will receive
out because they will
way to find vacancies, they
fewer qualified candidates
receive less high-quality
would see inferior blue links
applying for their vacancies
traffic to their sites
Bans on unequal treatment risk hamstringing a search service from introducing any kind of
enhanced feature on their page. Any technical improvement requires a platform to treat
itself differently from third parties. An abstract ban on unequal treatment would risk
outlawing beneficial innovation in search design and freeze technical development.
The Turkey experience shows that these risks are real
The Turkish Competition Authority (TCA) claimed
Product ads have lower
Google engaged in unequal treatment of comparison
costs and are more
shopping services (CSSs) compared to Google
effective than text ads
Shopping by showing a unit that groups product ads for
merchant offers with images (the shopping unit).
Google offered to provide CSSs with equal access to
the shopping unit as it provides to Google Shopping.
But the TCA rejected that remedy, so Google had no
alternative but to remove shopping units in Turkey and
revert to showing text ads.
Product ads are more
relevant for users when
This harms Turkish users and Turkish e-commerce sites.
searching for products
Turkish sites explain that removing the shopping unit
“left thousands of e-commerce companies and
individuals in a difficult situation
”; “advertising cost of
the SMEs will increase
”; “the removal of the Unit is
82% of users prefer
expected to have a negative impac
t”; “small and
search results pages with
medium enterprises will be the most affected
Case-specific analyses and constructive dialogue
lead to better outcomes than blanket bans
Google’s job results
Google’s job results benefit
jobseekers, employers, and
recruitment sites. They fill a societal
need by helping millions of jobseekers
in Europe find available job vacancies.
Serious harm could
access to recruitment
arise from general
sites that wish to
bans on unequal
participate in job
Google provides open and equal
General bans on unequal treatment
access to all sites, including
could ultimately force Google to
recruitment sites, that wish to
remove jobs results and show only
participate in job results. Many
plain blue links, harming jobseekers,
recruitment sites participate in these
employers, and recruitment sites.
results and stress the benefit they
derive from them.
Concerns of unequal treatment should be assessed
based on the facts and constructive dialogue
Instead of presumptions, concerns of unequal treatment should be assessed based on
the facts and constructive dialogue. This allows solutions to be reached that enhance
consumer choice, promote innovation, and preserve quality for all participants.