Detta är en HTML-version av en bilaga till begäran om allmän handling 'Digital Services Act / Digital Markets Act'.


Job Results: A Case Study 
Jobseekers are struggling to find suitable jobs
Even though unemployment is rising in Europe as a result of Covid-19, 
employers are struggling to find qualified candidates for vacancies
Unemployment is 
SMEs provide two-thirds of net new 
rising in the 
jobs, but struggle to find the right 
Eurozone
candidates for their job vacancies
62% find 
8.1% 
89% report few 
as of 1 October
recruitment a 
or no qualified 
challenge
applicants
13.2 million unemployed 
workers across 19 Euro 
Jobseekers find it difficult to discover 
countries 
information about vacancies
Only 51% SMEs regularly post 
9.5% predicted for 2020
vacancies on recruitment sites
and many do not have websites to advertise their jobs
Unemployment predicted to rise 
through 2020-2021
Only 55% users find it easy to find 
job information online
Source: Eurostat and EC Economic Forecast
Source Internal Google research
Despite there being large numbers of jobseekers and 
considerable vacancies, there’s a matching problem
qualified candidates are struggling to find suitable jobs



Google’s job results match jobseekers with vacancies
Google’s job results seek to solve the matching 
problem.  
They make it easier for jobseekers to find 
vacancies, and for businesses to advertise 
vacancies to large numbers of jobseekers.  
Job results are deduplicated, up-to-date, and 
provide more information about job openings 
compared to the blue link results that Google 
would otherwise show.  
Job results allow jobseekers to more easily 
identify job openings that are relevant to them, 
and to click through to third-party sites to learn 
more and apply for a job.
Google’s job results are open to all interested 
sites, including recruitment sites.  And Google 
shows a carousel of recruitment sites above the 
unit to enhance choice even further.  
They benefit jobseekers, employers, and recruitment sites
1 
2 
3 
Recruitment sites’ 
Press reports
  Filled vacancies
 
 
testimony
The benefit of Google’s job results 
Google’s job results led to [[X 
is consistently reported in the 
million]] vacancies being filled in 
  Recruitment sites like Reed and 
   press.  For example, the Berliner 
Europe last year.
Ranstad attest to the benefit of job 
results.  Snagajob has seen a 17% 
Morgenpost, FAZ, Haufe.de, and 
increase in traffic volume since 
the Hamburger Abendblatt have 
launch; ZipRecruiter reported a 4.5 
each reported that Google’s job 
4 
times higher conversion rate.
results will make job seeking 
easier and more transparent.
Employment 
ministers

5 
 Employment ministers such as the 
Belgian Minister of Economy, 
User surveys
Innovation and Employment and the 
 European users have also attest to the benefit of job results in surveys.  When 
Belgian Minister of Employment and 
users are presented with a search results page with job results compared to a 
Digital Transition have expressed 
page without job results, users prefer the page with job results. 
support for job results.  

But general bans on unequal treatment may imperil jobs 
results and risk a return to blue links

Some government reports propose 
With jobs results, recruitment sites 
introducing general bans on platforms 
already have equal access to job 
engaging in unequal treatment. 
results and they win traffic from 
these results to their sites.  
Google’s job results show the 
unintended consequences that could 
If complainants deem that 
arise from such generalized bans.  
insufficient, the risk is that Google 
would be forced to eliminate jobs 
Some complainants have claimed by 
results from its pages in Europe and 
showing job results, Google engages in 
return to show plain blue links. 
unequal treatment of a separate Google 
service.
This would harm jobseekers
employersrecruitment sites, and 
innovation in Europe
  
Jobseekers
Employers
Recruitment Sites
Jobseekers would lose out 
Employers would lose out 
Recruitment sites would lose 
because instead of a helpful 
because they will receive 
out because they will 
way to find vacancies, they 
fewer qualified candidates 
receive less high-quality 
would see inferior blue links  
applying for their vacancies
traffic to their sites
Innovation
Bans on unequal treatment risk hamstringing a search service from introducing any kind of 
enhanced feature on their page.   Any technical improvement requires a platform to treat 
itself differently from third parties.  An abstract ban on unequal treatment would risk 
outlawing beneficial innovation in search design and freeze technical development.
 


The Turkey experience shows that these risks are real
The Turkish Competition Authority (TCA) claimed  
Product ads have lower 
Google engaged in unequal treatment of comparison 
costs and are more 
shopping services (CSSs) compared to Google 
effective than text ads
Shopping by showing a unit that groups product ads for 
merchant offers with images (the shopping unit).  
Cost per 
click
Google offered to provide CSSs with equal access to 
$0.02
$3-5
the shopping unit as it provides to Google Shopping.  
Google 
But the TCA rejected that remedy, so Google had no 
product ad
Rival ads
alternative but to remove shopping units in Turkey and 
revert to showing text ads.  
Product ads are more 
relevant for users when 
This harms Turkish users and Turkish e-commerce sites.  
searching for products 
Turkish sites explain that removing the shopping unit 
left thousands of e-commerce companies and 
individuals in a difficult situation
”; “advertising cost of 
the SMEs will increase
”; “the removal of the Unit is 
82% of users prefer 
expected to have a negative impact”; “small and 
search results pages with 
medium enterprises will be the most affected
shopping units

Case-specific analyses and constructive dialogue 
lead to better outcomes than blanket bans
Google’s job results 
Google’s job results benefit 
benefit jobseekers, 
jobseekers, employers, and 
recruitment sites.  They fill a societal 
employers, and 
need by helping millions of jobseekers 
recruitment sites
in Europe find available job vacancies.  
Google provides 
Serious harm could 
access to recruitment 
arise from general 
sites that wish to 
bans on unequal 
participate in job 
treatment
results
Google provides open and equal 
General bans on unequal treatment 
access to all sites, including 
could ultimately force Google to 
recruitment sites, that wish to 
remove jobs results and show only 
participate in job results.  Many 
plain blue links, harming jobseekers, 
recruitment sites participate in these 
employers, and recruitment sites.  
results and stress the benefit they 
derive from them.  
Concerns of unequal treatment should be assessed 
based on the facts and constructive dialogue
Instead of presumptions, concerns of unequal treatment should be assessed based on 
the facts and constructive dialogue.  This allows solutions to be reached that enhance 
consumer choice, promote innovation, and preserve quality for all participants.